Marketing Strategies for B2B Software Companies

Kim Cornwall Malseed

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Top Stories by Kim Cornwall Malseed

New Media on Ulitzer I attended a great Tech Breakfast Club event this morning near my home in Northern Virginia, in which three panelists from local B2B technology companies shared the ROI gained and lessons learned by using social media to engage prospects and customers online. SafeNet (3rd largest provider of information security solutions in the world) ROI: $1 million in revenue last year directly from LinkedIn Information Security Community, with 4 members of SafeNet marketing team, systems engineering, product management each spending just a few hours a week interacting with and managing the community. Holger Schulze (@HolgerSchulze), Director of Product Marketing and Marketing Operations, and founder of the InfoSec Community on LinkedIn, shared how he started the LinkedIn group on his own as an experiment, only to see it grow to 50,000+ members in just over 2 ... (more)

B2B Marketing Social Media and Content Development Editorial Calendar

Free Template: Social Media and Content Development Editorial Calendar Save hours of time by using my pre-made example social media and content editorial calendar – get it now. Get Ready for Social Media and Content Marketing Growth in 2010 Participation by B2B software companies in both social media and content marketing has been predicted by many to grow significantly in 2010. In a recent BtoB Magazine interview with Mark Wilson, VP of Corporate Marketing at database technology company Sybase, he was asked what he expected some of the year’s top B2B marketing trends to... (more)

B2B Technology Marketer's Guide to Online White Paper Syndication

Free download: Directory of IT White Paper Online Syndication Services Click the link above to instantly receive a comprehensive list of all online sources for marketing information technology white papers. Conveniently organized into a spreadsheet that includes all details needed to evaluate each vendor, including cost. White papers are proven lead generation and deal closing machines. Research by MarketingSherpa shows that 69% of prospects who find, download, and like your white paper will actively pass it along to their colleagues, and 36% of total downloads will be passed on ... (more)

B2B Marketing Weekly Blog Roundup - November 20

After perusing 100+ blog RSS feeds in my Google Reader and scanning Google Alerts, Twitter, LinkedIn and other social media venues, here are my picks for the best B2B marketing blog posts for this week: Audit Your B2B Website for Engagement by @Ardath421 Ardath Albee explains how to evaluate the website you have now in order to create a renovation plan 6 B2B Content Marketing Lessons from Mashable - by @kbodnar32 Want to know what makes Mashable so successful? Kipp Bodnar breaks down some of the strategies Mashable uses and shows how they apply to B2B social media marketing B2B So... (more)

How Registration Forms are Killing B2B Software Marketing

I’ve been reminded once again of what a mistake it is for B2B software companies to force prospective customers to fill out a registration lead capture form in order to view their marketing content. Over the past week I’ve been researching project management software solutions to better collaborate with clients on marketing and PR projects, and as I was perusing various vendor websites, again and again I was asked to submit my information and “pay” just to read case studies, white papers, watch videos or listen to podcasts so I can potentially buy their p... (more)