New Media on Ulitzer
I attended a great Tech Breakfast Club event this morning near my home in
Northern Virginia, in which three panelists from local B2B technology
companies shared the ROI gained and lessons learned by using social media to
engage prospects and customers online.
SafeNet (3rd largest provider of information security solutions in the world)
ROI: $1 million in revenue last year directly from LinkedIn Information
Security Community, with 4 members of SafeNet marketing team, systems
engineering, product management each spending just a few hours a week
interacting with and managing the community.
Holger Schulze (@HolgerSchulze), Director of Product Marketing and Marketing
Operations, and founder of the InfoSec Community on LinkedIn, shared how he
started the LinkedIn group on his own as an experiment, only to see it grow
to 50,000+ members in just over 2 ... (more)
"We generate quite a few leads from the free trial of our software, but not
enough leads convert into paying customers. What can we do?"
It's a question I've been asked by clients, seen on LinkedIn and other online
forums, and a problem I had to help solve while working in the marketing/PR
department of multiple software companies. Since free trial offers are a main
source of lead generation for many B2B software companies, it's imperitive
that these leads are converted if sales revenue goals are to be met.
Free Trials Alone Won't Sell Software
I believe the root of this problem c... (more)
Free Template: Social Media and Content Development Editorial Calendar
Save hours of time by using my pre-made example social media and content
editorial calendar – get it now.
Get Ready for Social Media and Content Marketing Growth in 2010
Participation by B2B software companies in both social media and content
marketing has been predicted by many to grow significantly in 2010. In a
recent BtoB Magazine interview with Mark Wilson, VP of Corporate Marketing at
database technology company Sybase, he was asked what he expected some of the
year’s top B2B marketing trends to... (more)
Free download: Directory of IT White Paper Online Syndication Services
Click the link above to instantly receive a comprehensive list of all online
sources for marketing information technology white papers. Conveniently
organized into a spreadsheet that includes all details needed to evaluate
each vendor, including cost.
White papers are proven lead generation and deal closing machines. Research
by MarketingSherpa shows that 69% of prospects who find, download, and like
your white paper will actively pass it along to their colleagues, and 36% of
total downloads will be passed on ... (more)
After perusing 100+ blog RSS feeds in my Google Reader and scanning Google
Alerts, Twitter, LinkedIn and other social media venues, here are my picks
for the best B2B marketing blog posts for this week:
Audit Your B2B Website for Engagement by @Ardath421
Ardath Albee explains how to evaluate the website you have now in order to
create a renovation plan
6 B2B Content Marketing Lessons from Mashable - by @kbodnar32
Want to know what makes Mashable so successful? Kipp Bodnar breaks down some
of the strategies Mashable uses and shows how they apply to B2B social media
marketing
B2B So... (more)
Business-to-business technology marketing consultant and owner of MarCom Ink, LLC. I help small B2B software companies drive lead generation and sales revenue through effective, affordable marketing.
David Lucas
Cathy Lopez
Shaul Efraim
Terence Martin Breslin
Cory Marchand
David Hughes
James Carlini
John Iffert
Dan Stolts
Joe Zeto
Ulitzer content is offered under Creative Commons "Attribution Non-Commercial No Derivatives" License.
For any reuse or distribution, you must make clear to others the license terms of this work.
The best way to do this is with a link to this web page.
Any of the above conditions can be waived if you get written permission from Ulitzer, Inc., the copyright holder.
Nothing in this license impairs or restricts the author's moral rights.